United Wheels- Buzz Bikes

We worked for Buzz Bikes, and they were looking for us to research and develop recommendations and suggestions for their upcoming website release.

Buzz asked us to craft competitor analysis, create comprehensive usability scripts to guide research processes, meticulously conduct eye-tracking studies to discern user behavior patterns, and create advanced data analysis techniques to derive actionable insights, as well as, leverage findings to generate strategic recommendations and innovative suggestions aimed at optimizing website design for enhanced user experience.