The Natural Stone Collective
SEO/SEM Specialist
The Natural Stone Collective is dedicated to preserving historical craftsmanship by rescuing and repurposing stone masterpieces. Their work focuses on salvaging hand-cut stone from historic buildings—churches, chapels, and pre-1900 mansions—blending reclaimed materials with new ones for expansive projects.
In my recent project, I updated the HTML title attributes of images to ensure consistency and alignment with the company's brand identity, thereby enhancing the website's organic search optimization. Additionally, I refined the website's text content to improve its effectiveness in reaching and engaging with the intended target audience. I also prepared a comprehensive suggestions document outlining areas for improvement and providing actionable recommendations to facilitate the company's forward progress (seen below. Throughout the project, I added new sections, reorganized existing content, worked on enhancing SEO keywords and phrases, and maintained clear communication with the client to ensure alignment with their vision and goals.